Create a high-performance e-commerce website with Prestashop in Switzerland

Create a high-performance e-commerce website with Prestashop in Switzerland

# Create a high-performance e-commerce site with PrestaShop in Switzerland ## Why choose [PrestaShop](https://prestashop.com/) for Switzerland?  - **Flexibility and customization**: Open-source platform with over 5,000 modules and themes. - **Local adaptation**: Multilingual management (French, German, Italian) and support for the Swiss Franc (CHF). - **Legal compliance**: Compliance with the new LPD (effective from September 1, 2023) and GDPR. ## Key points for success in Switzerland 1. **Technical optimization**: Speed up your site with caching and image compression. 2. **Tax compliance**: Configure Swiss VAT (standard rate 8.1%, reduced rate 2.6%). 3. **Adapted payments**: Integrate [TWINT](https://www.twint.ch/en/), [PostFinance](https://www.postfinance.ch/en/private.html), or [PayPal](https://www.paypal.com/) to meet local expectations. 4. **Local content**: Offer multilingual content and transparent pricing. 5. **Efficient delivery**: Collaborate with [La Poste Suisse](https://www.post.ch/fr/) and offer options like DDP delivery. ## Why is it important? The e-commerce market will reach **15.23 billion USD in 2025**, with 90% of internet users making online purchases. A fast, compliant, and locally adapted site is essential to capture this opportunity. **Start now with [PrestaShop](https://prestashop.com/) to optimize your digital presence in Switzerland.** ## Prestashop 1.7 - Presentation Module [Postfinance](https://www.postfinance.ch/en/private.html)  ## Step 1: Configure PrestaShop for the Swiss market Launching an e-commerce site in Switzerland requires precise configuration to meet local expectations and comply with regulations. Careful localization and strict compliance are essential for success in this market. ### Localization settings: currency, language, and time zone PrestaShop offers powerful tools to adapt your store to various markets, but language packs do not install automatically. - **Languages**: Add French and German via **Localization → Translations**, and possibly English based on your strategy. You can customize specific translations in **Localization → Translations → EDIT TRANSLATIONS** to offer a user-friendly experience. - **Currencies**: Activate the Swiss Franc (CHF) as the primary currency and add the Euro (EUR) for cross-border customers. PrestaShop allows configuring payment options based on currencies and geographical zones, enhancing the user experience. Once these settings are configured, you will be ready to address essential legal aspects. ### Legal compliance: GDPR and Swiss data protection regulations Complying with Swiss data protection laws is imperative to gain consumer trust. Switzerland applies a legal framework that combines the Swiss Constitution, the Federal Data Protection Act (LPD), and the European GDPR. Since September 1, 2023, the new LPD (n